New technologies are reshaping the way consumers discover, try, experience and buy products. And many of the strategies that have worked in the past are no longer relevant. A business used to be able to rely on 30-second commercials to convey their message and convert customers. Today, content lives online as part of an ecosystem that engages people with a simple click.
“Companies must now be continuously reinventing their business — with technology at the core — or watch from the sidelines while their market is disrupted.” -Forrester
What does this mean? It’s time to rethink your marketing channel strategy. Not only who is managing those channels but also how those channels are working together to create a cohesive brand experience.